Jerry
Rosen
Jerry Rosen has worked in the field of instructional
design/performance development for over 20 years. He is the
principal of JRC Training Solutions, a consulting firm he founded
in 1982.
From the start, JRC’s mission was clear … play a
key role in helping clients achieve greater success and profitability
through the application of cost-effective, performance-driven
training solutions.
Before JRC, Jerry worked at senior-level instructional design/education
positions for TRATEC, a leading consulting firm in the training
industry which produced both custom and proprietary training
programs, and Control Data Corporation.
Jerry is the author of three books, Using Sales Training
Best Practices To Increase Sales, Performance-Based Sales Training
(HRD Press), and the University of Toyota’s Performance
Development Playbook. He has published approximately two
dozen articles dealing with a wide variety of training topics
in both print and on-line publications, such as Corporate
University Review, eDealerNews, Automotive Digest, Dealer Marketing
Magazine, Performance Improvement, Sales Doctors, Sales &
Marketing Management, Marketing Contract Training, Performance
& Instruction, Training, and the Professional Society
for Sales & Marketing Training newsletter.
Jerry holds a B.A. from the University of California, Riverside,
and an M.A. from the University of Chicago.
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